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Our Commitment

AVEENO® Commitment


As part of our mission to advance knowledge of active colloidal oatmeal, we make it a priority to share research and information on active colloidal oatmeal with the Health Care Professional community through the Active Naturals® Institute™ which provides:

  • Participation in Dermatology & Pharmacy congresses
  • Publications in respectable scientific journals
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Our priority is to advance the knowledge and understanding of the role and benefits of active colloidal oatmeal in skincare whilst always keeping front of mind, our pledge to preserve and care for our precious Earth’s natural resources.

Our Heritage

From our humble beginnings in 1945, the story of the AVEENO® Brand has been one of discovery. By unlocking nature’s powers through scientific advances, we have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty.
Founders, American inventor and philanthropist brothers Albert and Sidney Musher, were driven by a profound curiosity about how things work and how substances interact, and a belief that centuries-old remedies hold the promise for human wellness. Their experimentation with raw cereal led to the discovery of a finely milled colloidal oatmeal bath. This treatment was proven effective in skin prone to eczema by the U.S.-based, internationally renowned Mayo Clinic, where it is still in use today. Drawing inspiration from Avena sativa, the Latin word for oat, the AVEENO® Brand was born.

Our Responsibility

We believe in caring for our natural resources and giving back to our communities, leaving the world a better place. Because of this belief, we are always challenging ourselves to improve our products and operations.
We continually set and meet goals to improve the environmental aspects of our formulations; we do our best to create packaging using less material, as well as incorporating both recycled and recyclable material; and we support community development and beautification.
As part of the Kenvue, we share company-wide initiatives and goals which support a healthy future for people, the planet and business. We have a dedicated team working across the organization to make sure these goals become a reality.
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